When I first started blogging, I set up a Pinterest account for my blog and had no idea what I was doing or how to use it. Pinterest can seem complicated at first and it’s not always easy to see how it can help with blog engagement. Over the past few months, my monthly unique views on Pinterest have reached 48,000 (which I can’t quite believe!) and this has led to views on some of my blog posts. When it comes to Pinterest, I am still learning, but I thought I’d share some of the things that have worked for me when it comes to using Pinterest as a blogger. My tips are based on using Pinterest alongside a self-hosted WordPress blog like mine, but some steps will work for all kinds of blogs and websites!
1 – Have a business account
Having a business account on Pinterest means that I have access to all my analytics and can see how many views and impressions I’m having on my pins as well as my website. To turn your account into a business account or to create a new account on Pinterest, take a look here.
2 – Verify your website for Pinterest
If you have a WordPress blog, then the first step to verifying your site is to install the Yoast SEO plugin in WordPress. On the left hand side in WordPress, hover over the SEO tab, click on “social” and go into the Pinterest section. Yoast SEO will ask for a meta tag so that it can confirm your website for Pinterest. This sounds complicated, but all it wants is a code from Pinterest to show that your website and Pinterest are linked. To find this code, go into your Pinterest settings, type in your website URL and click “confirm website”. A pop up should then appear with a single line of code which you’ll need to copy and paste into Yoast SEO. Once this is done, click the “finish” button on the Pinterest popup and your website should be successfully verified.
3 – Rich pins
Making your blog posts into rich pins on Pinterest means that more information about the blog post will be shown and I think rich pins look more professional. To create rich pins for Pinterest, you have to apply using Pinterest’s Rich Pin Validator which can be found here. All you have to do is copy and paste a post or page from your site and validate it. Before doing this, go into Yoast SEO on WordPress, click on “social” and go into the Facebook tab. Make sure that “Add Open Graph meta data” is set to “enabled”, as this will allow Pinterest to create rich pins for your site by adding more information to articles that you pin.
4 – Board names and board covers
Okay, this is a more straight forward tip and will work for any blog type on Pinterest. I’ve made sure that the names of my boards are obvious and use keywords, for example, “Spring/Summer Fashion” and “Flowers”, as this makes boards easier for people to find. I also choose images for my board covers that look appealing, as these appear first when people look at your Pinterest boards. If you want to try and make your own board covers, I would recommend using Canva, as you can add text and images to make attractive Pinterest board covers that fit with your theme.
5 – Pin daily
This sounds like an obvious tip, but I think this is the main thing that’s helped my Pinterest views to grow. I make sure that I pin every day so that there’s always new content appearing on my boards. I’d recommend around 10-15 new pins per day to keep people interested in what you’re doing. Also, remember to pin your own blog posts too (especially if you’ve enabled rich pins), as this is a great way to direct people straight to your content.
6 – Interact with other users
The best way to interact with others on Pinterest is to join group boards that are relevant to your blog’s niche. I share my blog posts in relevant group boards as it directs posts straight to people who might be interested in reading my content. Keep an eye out for other bloggers creating group boards and ask to join them. If your content is relevant to the board, there’s no reason why the admin won’t want you to join!These are some of the tips I’ve learnt so far and I hope they’re helpful when it comes to making the most of Pinterest as a blogger. If you find Pinterest overwhelming like I did at first, keep working at it and learning as it really can pay off!