Up until this summer, I never really used to plan what or when I was going to write on my blog. I’d jot down a few post ideas that might or might not work and upload them when I felt like it. My blogging got to the point in the middle of this year where I wasn’t posting at all, simply because I hadn’t planned anything in advance, so ended up with nothing to post. So this summer, I tried something different. I made myself a blogging schedule.
Before making my schedule, I did my usual routine of writing down ideas, but this time I made sure they were ideas that would actually work for my blog. With my posts, I want to know that I have enough to write about, as well as an idea of what photos I’ll need to take. Once I had all my posts written down, I decided when I was going to upload them over the course of the summer, making sure I had varied content within my categories to keep different people engaged with my blog.
A big part of my blog is my social media – Facebook, Twitter, Instagram and Pinterest. I wanted to try and plan these out a bit more too, as I thought that regular new content on all my channels would help with engagement and views (and I was definitely right). On Instagram, I now have a plan of the type of photo I will post each day, whether that be an outfit shot, an indoor product shot or a photo I’ve taken when I’ve been out and about. Posting daily on Instagram has really helped to stop my follower numbers dropping (which is the most I can do these days), and having a plan of what to post has made it much easier to keep my feed fresh.
With Twitter, I now have a plan of how many scheduled and non-scheduled tweets to post each day. Using Hootsuite to schedule tweets is something I’ve only recently started to do, and reminding myself to schedule tweets in my blog plan has helped me to stay consistent. I also remind myself to post on my Facebook page (I used to forget about it sometimes) and I plan interesting things to share on my page to keep it active as much as I can.
In short, I’ve read different views when it comes to having a blogging and social media plan. For me, it has significantly improved my consistency and blog engagement, as I don’t have to panic and think of content on the spot. It’s also made me enjoy blogging more than I ever have, as I can plan achievable goals for myself daily and I know exactly what I need to do each day. I would definitely recommend a blogging plan, especially if you feel in a creative rut or if you’re trying to bring a blog back to life. It really has transformed how and when I blog and I will always have a blogging schedule from now on!